Core Factors Trademark Usage Guidelines

At Core Factors, we respect and protect our trademarks, which represent the quality and reliability of our products and services. Proper use of our trademarks is essential to maintain their value and ensure that the public can accurately identify our offerings.

Approved Trademarks

The following are the trademarks and service marks of Core Factors:

• Core Factors^®
• Evidentra™
• Core Factors Type Discovery™
• Core Factors Type Elements™
• Core Factors Career Path™
• Core Factors Social Dynamics™
• Core Factors EQ Accelerator™
• Type Discovery™
• Type Elements™
• Career Path™
• Social Dynamics™
• EQ Accelerator^®
• Portable People Skills^®
• Related logos

Proper Use of Trademarks

1. Correct Representation:

• Always spell and capitalize our trademarks exactly as they are listed. For example, Core Factors^®, not “Core factors” or “CoreFactors.”
• Use the appropriate trademark symbol (^®) or (™) with every mention of the trademark in any document, including web pages, advertisements, and product packaging.

2. Attribution:

• Include the following attribution statement in all materials that reference our trademarks:

“Core Factors, Type Discovery, Type Elements, Career Path, Social Dynamics, EQ Accelerator, Portable People Skills, and associated logos are registered trademarks or trademarks of Core Factors. All rights reserved.”

3. Contextual Usage:

• Our trademarks should always be used as adjectives, never as nouns or verbs. For example, say “the Core Factors^® model” rather than “the Core Factors.”
• Do not alter or modify our trademarks in any way. This includes abbreviations, combining with other words, or creating variations.

4. No License or Ownership Rights:

• Use of Core Factors trademarks does not grant you any ownership or license rights. All rights not expressly granted are reserved by Core Factors.

5. Advertising and Online Use:

• You may not use Core Factors trademarks in meta tags, paid advertising keywords, or search engine optimization tactics that misrepresent or dilute our brand.

6. Use by Certified Users or Affiliates:

• Authorized users, partners, or certified practitioners may only use Core Factors trademarks in accordance with their signed agreements and these guidelines. All promotional materials must be pre-approved by Core Factors upon request.

7. Right to Revoke:

• Core Factors reserves the right to revoke trademark usage permissions at any time if use is inconsistent with these guidelines or our brand standards.

Prohibited Uses

1. Misleading Use:

• Do not use our trademarks in a way that implies sponsorship or endorsement by Core Factors without our explicit permission.

2. Product Names:

• Do not incorporate our trademarks into your product names, service names, company names, domain names, social media handles, or hashtags without prior written approval.

3. Confusing Similarity:

• Do not use marks, names, or logos that are confusingly similar to our trademarks.

Use of Third-Party Trademarks

When referring to third-party trademarks in your content or materials, use them correctly and acknowledge their ownership. Include appropriate trademark symbols and attribution statements as required by the trademark owners.

Contact Information

If you have any questions about the proper use of our trademarks or need further clarification, please contact us at:

Email: legal@corefactors.com
Phone: 844-989-5323

Legal Notice

The guidelines provided here are illustrative and not exhaustive. Core Factors reserves the right to update or modify these guidelines at any time. Unauthorized use of our trademarks may result in legal action or other remedies under applicable law.